Van Wyk Confections · Sweet & Salty Fundraiser
Van Wyk Pretzel RodsThe $1 Snack That
Sells Itself.
Can’t run World’s Finest Chocolate this season because the slot’s already claimed, admin won’t approve it, or you’re steered toward something else? When you’ve got the freedom to choose your own product, Van Wyk Pretzel Rods earn a spot among the top three $1–$2 fundraisers — individually wrapped, peanut-free, and priced so buyers say yes on the first ask.
Profit Calculator
See What Your Group Can Earn
Slide to estimate your campaign’s revenue. Your local rep confirms exact profit margins based on order size and location.
Packaging & Base Cost
1 case = 4 boxes (carriers) · Box of 60 rods (240 rods/case) · $144 base cost per case
Volume Tier
1–59 cases · 40% avg profit · $15/case delivery · +1 free case per 20 cases
*Estimate uses tiered margins: an average of 40% profit on 1–59 cases (with 1 complimentary case included for every 20 cases purchased and a $15/case delivery fee) and 50% profit on 60+ cases (free delivery). Your local rep confirms the exact numbers for your order.
The Lineup
4 Flavors. Every Crowd Covered.
Van Wyk’s chocolate-dipped pretzel rods come in four crowd-pleasing varieties — each peanut-free, individually wrapped, and priced at $1 each.
S’mores Bits
Milk chocolate dip with graham cracker crumbles and mini marshmallow bits. The campfire classic, on a pretzel rod.
$1 per rod · 60/boxCrunchy Toffee
Rich toffee coating with a buttery, satisfying crunch in every bite. The one buyers always come back for a second time.
$1 per rod · 60/boxRainbow Sprinkles
Milk chocolate base coated in colorful festive sprinkles. The visual crowd-pleaser that sells itself before anyone takes a bite.
$1 per rod · 60/boxSalted Caramel
Smooth caramel drizzle over milk chocolate with a savory salt finish. The flavor that surprises everyone who tries it — and then buys another.
$1 per rod · 60/boxThe Product
Chocolate Dipped
Pretzel Rods
by Van Wyk Confections
Immediate Brand Recognition
A Product Buyers Remember — and Come Back For
Van Wyk’s chocolate-dipped pretzel rods have earned a loyal following in school hallways and sports stands across the country. Students sell out fast. Groups reorder. Parents ask where to buy more.
Peanut-Free Facility
Made in a certified peanut-free facility — a must for today’s school environments. Sell anywhere, worry-free.
Individually Wrapped
Every rod comes sealed. No mess, no hygiene concerns, no cashier bags needed — just hand it over and take the dollar.
$1 Price Point — No Hesitation
A dollar is the easiest transaction in fundraising. No making change, no awkward pauses — just impulse decisions that add up fast.
Flexible Ordering
Boxes of 60 or cases of 240 (4 boxes). Order what your group needs — your rep helps you hit the right quantity the first time.
Where They Sell Best
Built for Game Day & Events
Pretzel rods thrive anywhere a student has a dollar and thirty seconds to decide. These three spots are where groups see their highest volume.
Hallway Sales
Between-class traffic is prime time. Students see their peers selling, spot the colorful rods, and the line forms. Middle and high school hallways consistently deliver the highest volume for this product.
Before Rehearsal
Set up a small display before practice and the flavors do the selling. The colorful packaging stops traffic, and the $1 price closes the deal — fo mo pitch required.
Sports Concessions
Game nights, track meets, and tournaments bring ready-to-buy crowds. Pretzel rods pair naturally with the concession stand — and regularly sell out before halftime.
What Groups Are Saying
Real Results. Real Schools.
“Our PTA ran candy bars for years and always got the same tired response. The pretzel rods were a completely different reaction — kids were excited, parents were grabbing multiples, and we sold out our first box in two days.”
“We run these at every home game now. Salted Caramel and Rainbow Sprinkles go first, every time. Athletes are selling to families in the stands before we even finish setting up the table.”
“The $1 price point is everything. No one has to think twice. My band students sold their entire allotment before Friday — we’ve never raised money that fast with any other product.”
Common Questions
Good to Know Before You Start
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